What Makes A Website Professional Looking?

I have had many clients tell me “I want a website that looks professional.”

No problem! I hope the website will  look professional, have good, clean code, be fast and aesthetic, be functional, search engine ready, .. and a whole slew of lists the client might not even know exists.

But, what is a professional-looking website? Is it different from a professional-acting website? What about the Search Engine Optomization -ability of the website? Does functionality matter at all? Is what you think is “professional” different from what a Client thinks is professional?

What about the impact of:

  • Easy navigation
  • Color Scheme
  • Good images
  • Font
  • Good content
Also take into account
  • Initial Impression
  • Visual Aesthetics
  • Usability
  • Content
  • Code

Here are some links I ran across as I was looking for the answers to these and more questions.